Resources Library by ANA

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Jean-Louis Laborie, Jacqueline Aglietta

Company: KANTAR TNS Malaysia

June 15, 1974

Marginal remarks on the situation of editorial research in 1974

Closing remarks of the seminar: Editorial Research In The Publishing Industry (1974).

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

June 15, 1974

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Roswitha Kohrs-Darius

June 15, 1974

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

June 15, 1974

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Carlo Erminero, L. Rubini

Company: Demoskopea

June 15, 1974

Segmentation of a local newspaper market from an editorial point of view

In a study for a local daily newspaper we have developed a method to classify readers according to their interests for several types of news, such as local news, sport news, sensational items, international, political, cultural, social news, etc. The...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Anton Oosterhuis

June 15, 1974

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: A. J. B. White, Michael St. C. Hannah

June 15, 1974

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

In the first part of the paper the authors gives few examples of results and conclusions, it was just to indicate various possibilities with this kind of research. While, in the appendices you may have found the examples which can be read or closely...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

June 15, 1974

Research for editors

Editorial Research is regarded in these notes as research having any bearing upon a publication's design, content, style, and philosophy - political or otherwise. It may also, of course, have bearing upon aspects other than the product itself, i.e....

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Brian Allt

June 15, 1974